Fear & Loathing in Mktg
Unsplash image by @kseny
For 4.23, too. I’ve been at this a long time (21 years in total this month!) and there’s power in a pause to consider what’s important and how do I help? So watch this space and 4.23’s other spaces (Facebook, LinkedIn) for refreshed ways to help you get out of your own rut about marketing, content, outreach, how you use your time (not to mention your money and your sanity.)
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Photo by Shiro hatori on Unsplash
Let's face it, 2023 is gonna go by in a flash. But that flash still contains 360-odd days to: Write that book, boost your business, exorcise limited marketing myths, be seen and be heard authentically and consistently, get sh*t done.
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And that’s why I share the haikus that I write for fun within the realm of my business. Writing can be hard, I like to give myself a little creative stretch now and then. So I turn to haikus which have just the right balance of structure and absurdity.
It’s one of the ways I show up as me in my content. Because that’s what good messaging does. It telegraphs you. It attracts your group and lets the others walk away. It shows your heart. ♥
The Turkey of Accomplishment is watching over you, knowing you’re about to do something great.
I couldn't let this Well Said Wednesday post go by without a sincere and heartfelt "thank you." It is a privilege to be able to shape a business that serves small business owners and does so authentically and whole-heartedly.
And the only way that happens is with you.
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“What I’d prefer is to just sit back quietly until the clients find me."
And who wouldn't? But magical thinking is a lousy marketing strategy. Today’s blog offers an alternative and a timely reframe on marketing.
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